Men's General

Face it: you need to get out more. All that beautiful countryside out there, those rolling hills and snow-topped mountains, and the nearest you get to it is the Netflix screensaver. Lucky for you, leading brands and designers are now making it easier than ever to at least look like you’re going on a ramble (even if it’s only to the local pub).

Outdoor attire has been infiltrating mainstream fashion for the past couple of years. Everything from hiking boots and trail runners to down parkas and even your dad’s favourite, fleece, is now on trend. It’s easy to see why: this is functional clothing that also looks good, making it the perfect addition to your everyday wardrobe.

With that in mind, these are the outdoors brands worth checking out if you want to stay dry, warm and looking your best.

Patagonia

A brand that not only wants to protect you from the elements but also protect the outdoor environments you want to explore.

Patagonia makes everything you could possibly need for a trek, and thanks to their widely respected brand vision and values, they’re now a staple of many a woke sartorialist’s wardrobe.

Investing in one of their insulated or heavy fleece jackets is a smart move, and the company’s pioneering refurb and repairs initiative means their products will last for many years to come.

Shop now at END.

Danner

As previously mentioned, hiking boots are currently in vogue, and Danner has had a huge influence in popularising this particular silhouette.

The best thing about Danner is that they’ve almost been absorbed into fashion by accident; the root of the US company’s success is ultimately still just robust, well-built boots that can stand up to anything (and look good while doing so).

Shop now at SSENSE

Finisterre

British label Finisterre stands out for its commitment to sustainability and connection to the sea. Founded in Cornwall, the brand’s mission is to create functional, durable clothing that minimises environmental impact.

Inspired by surfers and cold-water adventurers, Finisterre designs apparel that protects against harsh conditions without compromising style.

Its minimalist approach to design emphasises clean lines, a few pops of colour and a focus on performance. From weather-resistant jackets to warm merino base layers, each piece is crafted to withstand the elements while maintaining a sleek, modern take on outdoor apparel.

As any good outdoor brand should be, Finisterre is also at the forefront of eco-conscious innovation, using recycled materials and pioneering new sustainable fabrics.

Shop now at Finisterre

Rains

The secret’s in the name here because Rains has redefined rainwear with its sleek, minimalist collections that combine fashion and function.

Originating from Denmark, the label specialises in waterproof outerwear, backpacks and accessories that offer protection from the elements without sacrificing style. Known for its clean lines, muted colour palette and Scandinavian aesthetic, the brand’s pieces are designed to be both practical and versatile, suitable for city life as well as outdoor adventures.

Rains use lightweight, breathable materials that are 100% waterproof, ensuring that wearers stay dry and comfortable in all weather conditions. The brand’s signature raincoats, often featuring a modern, oversized fit, have become a fashion statement, seamlessly blending into urban environments while offering the technical performance needed for outdoor use.

Shop now at END.

The North Face

Another brand that has conquered the high street but will still do the job in the wild. Like many of its contemporaries, The North Face began life as a climbing company. However, like many, it has grown into a contemporary fashion label, rising to the summit of the streetwear and athleisure market.

If you want to cop a coat that will serve its purpose just as well on a hike as down the pub, look for one of their GORE-TEX options in a bold colour or print.

Shop now at SSENSE

Goldwin

Goldwin is a Japanese brand with a heritage rooted in ski and outdoor sportswear. It is known for its sleek, minimalist designs and technical performance.

The brand’s philosophy centres around creating functional, durable, timeless pieces that can withstand the rigours of outdoor pursuits while maintaining a refined, sophisticated look.

Goldwin uses advanced materials like Gore-Tex and high-performance insulation to create lightweight, weather-resistant outerwear perfect for cold-weather sports and hiking.

Everything is clean and understated, focusing on neutral tones and simple, elegant silhouettes. All the better for people who split their time between the city and the great outdoors.

Shop now at END.

Snow Peak

A cult Japanese brand renowned for blending nerdy outdoor functionality with luxury design, Snow Peak was founded by a mountaineer – and it shows.

The brand’s ethos is rooted in the idea that outdoor gear should not only perform well in nature but also be elegant and handcrafted. The collection includes a wide range of apparel and equipment, from lightweight technical jackets to minimalist, Gram-friendly camping gear.

Snow Peak’s designs often feature clean, modern silhouettes that work just as well in urban environments as they do in the wild. The brand’s focus on premium materials, such as Gore-Tex and durable cotton blends, ensures both comfort and durability in a variety of outdoor conditions.

Snow Peak’s commitment to quality and innovation has made it a grail brand among modern outdoor adventurers who appreciate the fusion of form and function.

Shop now at MR PORTER

Gramicci

Gramicci is a legendary brand in the world of climbing and outdoor adventure. It is known for pioneering the gusseted crotch and adjustable waistband that has become standard in functional outdoor pants.

Created by a climber in the 1980s, Gramicci’s designs prioritise freedom of movement and comfort, making them ideal for outdoor activities like hiking, climbing and camping. Over the years, the brand’s utilitarian, stylish approach has gained popularity beyond the outdoor community, becoming a favourite among streetwear fans.

Gramicci’s classic climbing pants and shorts are made from durable, breathable fabrics that can withstand the demands of outdoor adventures while also looking great in everyday settings.

The brand’s relaxed, functional aesthetic, combined with its history of innovation in outdoor gear, makes Gramicci a no-brainer for anyone who values comfort, performance and a laid-back, rugged style.

Shop now at END.

Satisfy

Paris isn’t known as a hub for hardy, outdoorsy apparel, but Satisfy is creating its niche there by merging the worlds of running and high fashion.

Known for its experimental designs, the label combines performance fabrics with an edgy, streetwear-inspired aesthetic. The brand’s apparel features technical materials like moisture-wicking, quick-dry fabrics, and anti-chafing seams, ensuring that it performs well for long-distance runners, trail enthusiasts and hikers.

However, Satisfy’s designs also emphasise style, with bold prints, raw-edge finishes, and unexpected details that set it apart from traditional sportswear and outdoor apparel. The brand’s minimalist yet rebellious ethos resonates with those who see running not just as a sport but as a lifestyle.

Shop now at Farfetch

And Wander

This Japanese outdoor brand is known for its high-performance apparel and avant-garde designs. Founded by two designers from the Issey Miyake studio, And Wander brings a fashion-forward approach to outdoor gear, combining technical fabrics like Pertex and Polartec with striking design elements.

The brand’s collections feature lightweight, breathable jackets, layers and accessories, often in bold colours and eye-catching cuts.

And Wander’s pieces are designed to withstand the elements, offering water resistance, windproofing and warmth while maintaining an eye for boundary-pushing style rarely seen in traditional outdoor clothing.

The brand’s innovative designs appeal to those who seek functionality outdoors but don’t want to look like everyone else on the trail. Little wonder it’s gained a strong following among fashion-conscious adventurers and urban dwellers alike.

Shop now at END.

Keen

We’re old enough to remember when sandals of any kind – but especially those with wavy colours and velcro straps – were nothing but naff in the eyes of fashion-conscious men.

Oh, how that’s changed. And Keen is one of the brands enjoying the moment. Known for rugged, outdoor-ready sandals and boots, the brand’s collections merge comfort, durability and distinctive design.

Keen’s footwear is designed to provide maximum support and protection, with ergonomic soles and cushioning that ensure all-day comfort on rugged terrain. The brand places a strong emphasis on sustainability, using eco-friendly materials and production methods, which adds to its appeal for environmentally conscious adventurers.

Keen’s designs stand out for balancing functionality with a bold, utilitarian style. Whether you’re navigating a rocky trail or exploring a city, this is go-to, performance-driven footwear that also happens to work with a modern streetwear look.

Shop now at SSENSE

Moose Knuckles

If you’re looking for a proper winter jacket, the sort of thing you can knock about the Arctic Circle in, think Canadian. And of the numerous Canadian outdoor brands plying their trade, we’ve been especially impressed by Moose Knuckles.

They encompass all of the much-needed technical bells and whistles (duck down, water-repellent outershells, damp-proof linen linings) with just enough aesthetic variation.

Offering mountain-ready parkas, down coats, lightweight shell jackets and classic bombers, each offers warmth and weather-proofing in abundance.

Shop now at Harvey Nichols

Nanga

Another Japanese label that combines wilderness functionality with city-dwelling style, Nanga is renowned for its high-quality down products, particularly its insulated jackets (and sleeping bags, if you need one).

Founded in 1941 and named after a Himalayan peak, this is a serious outdoor brand, prized and respected by people who live genuine outdoor lifestyles.

Nanga’s jackets are supremely lightweight but incredibly warm, thanks to the premium Japanese down that they’re filled with. Beyond the padded outerwear, you’ll find hardy ripstop shirts and breathable layers of every kind.

Shop now at SSENSE

Arc’teryx

Another high-end outdoors brand courtesy of Canada. The Arc’teryx name and logo are inspired by the Archaeopteryx, one of the earliest known birds. We’re talking serious technical gear here, from classic wardrobe staples to items grounded in climbing, hiking, trail running and snow sports.

The label’s Alpine jackets collection offers sleeker silhouettes than competitors and packs serious credentials for mountain climbing and alpine skiing.

What might surprise you, however, is their Keppel trench coat, an advanced GORE-TEX take on a timeless silhouette that’s ideal for city cycling or braving an urban shower.

Shop now Arc’teryx

Osprey

If you’re going to be outside, you’ll need something waterproof to carry all your gear in, so may we suggest Osprey? Their high-quality technical backpacks are ideal for a wide array of outdoor sports and adventures, and thanks to superior build quality, they’ll last.

Like many others on this list, the core of the Osprey brand is an environment-driven mission statement. High-quality materials are married with timeless design to create products that transcend fleeting fads and are built to last, promoting sustainability.

Shop now at Osprey

Filson

Think of Filson as an American Barbour of sorts. Founded in 1897 to kit out the hordes travelling through Seattle to the Klondike Gold Rush, the brand built its reputation on kitting out just about everyone, from hunters and fishermen to engineers and explorers.

According to them, what worked then still works now. The gateway garments to Filson these days? Their jackets and flannel shirts.

Whether you’re after something specifically designed for hunting or fishing or just a casual piece to throw on at the weekend, Filson is your best bet for high-quality outdoor items that channel a classic American workwear aesthetic.

Shop now at Filson

Rapanui

Rapanui is a forward-thinking fashion brand based on the Isle of Wight that merges sustainability with casual outdoor style. It creates clothing from organic, ethically sourced materials.

The brand focuses on reducing environmental impact through circular fashion practices, including renewable energy-powered factories and a ‘take-back’ scheme that encourages recycling old garments.

The brand offers a range of simple, comfortable pieces like T-shirts and hoodies, plus more performance-oriented clothing like weatherproof outerwear.

The designs are inspired by the natural environment, particularly the sea, and reflect a laid-back, coastal vibe. With an emphasis on comfort and sustainability, Rapanui’s pieces are ideal if you love the outdoors and want a wardrobe that reflects your environmental values.

Shop now at Rapanui

Hoka

It’s not bluster to say that Hoka has revolutionised the world of running shoes with its signature maximalist cushioning and lightweight, performance-driven designs.

Originally developed for ultra-distance runners, the shoes feature oversized, thick soles that provide exceptional comfort and shock absorption, making them ideal for anyone into trail running.

As the brand’s appeal grew, so did its offering. Now, you’ll find lifestyle shoes alongside its specialist trail and hiking options. There’s also outerwear and running gear made with the same nerdy blend of style and function.

Shop now at Farfetch

Nanamica

Although this Japanese label is extremely fashion-forward in its designs, there’s no denying the outdoor credentials of Nanamica’s technical fabrics.

Everything in its collection—whether it’s a jumper, pair of trousers or piece of outerwear—is optimised for cooling, heating or drying, leaving the wearer as comfortable as possible while retaining a cool contemporary aesthetic.

Shop now at SSENSE

Fjallraven

The brand behind everyone’s favourite Scandi rucksack also offers a superb line of pretty much every other outdoor essential, from padded jackets to more technical hiking pieces.

Sustainability is at the very heart of the brand, from materials sourcing to production techniques and design.

A wide array of bright and more subdued hues, as well as differing fleece and technical fabrics, means the brand caters to every taste.

Shop now at Huckberry

Salomon

The European leader in outdoor sports equipment, French brand Salomon has ventured far from its original snowsports origins, taking in a wide array of outdoor attire.

The price of their outdoor sports jackets might shock you, but we’re talking serious technical prowess here: 360-degree patterning makes for a second-skin-like fit, whilst 162g ripstop GORE-TEX fabric means they’ll take a beating and keep you dry.

They don’t look half bad either.

Shop now at Farfetch

Fracap

You’ve got to give it to old Alfredo Cappello; he saw the outdoors-fashion crossover coming back in 1908 when he made bespoke boots for farmers.

The trick was to create a design that could be worn in the mountains and also in town. With their notable military-style silhouette and beautifully polished leather uppers, Fracap’s now-iconic M120 Sacrponcino design recalls the classic monkey boot but, in its own Italian way, carries a unique character and charm.

Shop now at END.

Napapijri

The Skidoo jacket—you know the one: bright colours, a big front pocket perfect for supplies or a map, a water-resistant outer, comfy padding inside, and breathability that won’t leave all the moisture running towards your elbow.

That’s Napapijri’s bread and butter, but the brand also now produces a wide range of outdoor staples – notably fleece hoodies that are perfect for a weekend ramble but would also, funnily enough, garner kudos if you accidentally hiked into a London warehouse rave.

Shop now at FarFetch

L.L. Bean

Renowned as the granddaddy of American outdoor fashion, L.L. Bean has been blending durability with timeless style since 1912. The brand’s focus on rugged, functional apparel has made it a favourite for outdoor enthusiasts and city dwellers who want to at least look like they’re answering the call of nature.

L.L. Bean’s signature pieces, such as its boots, fleece and flannel shirts, embody its commitment to quality craftsmanship and practical design. Each classic style transitions seamlessly from the wilderness to casual urban settings.

While rooted in tradition, L.L. Bean continues to innovate, incorporating modern performance fabrics into its designs. Its emphasis on comfort, warmth, and weather resistance makes it a reliable choice for those seeking heritage aesthetics without sacrificing function.

A genuine icon of stylish, outdoorsy menswear.

Shop now at L.L. Bean

Penfield

Outdoors, but make it with that classic New England aesthetic. That’s what Penfield is all about.

Their founder was at the forefront of down-filled jackets back in the 1970s and, seeing the potential in insulated apparel, bought an old factory in Hudson, Massachusetts and turned it into one of the few factories in the world able to produce said apparel.

The brand became renowned for its high-quality, functional clothing with a preppy twist – a reputation that remains to this day.

Buy now at Next