When I mention the “best men’s grooming products,” what’s the first thing that comes to mind?

So many things, right? Face washes. Exfoliating body washes. Eye creams. Anti-aging products. Anything and everything else that has to do with making the human body look, smell, and feel better. It’s a lot.

So today, I aim to detangle that self-care web by taking a deep dive into the top men’s grooming products across 25 categories.

Oh, you know I’ll be talking shampoo. Sunscreen? Don’t even get me started. We’re even going to dip a collective toe into mouthwash and toothpaste territory. You heard me. At the very least, I’m hoping this list will help you cobble together a respectable, if not outstanding, cache of everyday grooming essentials.

Ready to look good, feel good, and maybe even reckon with the occasional hairdryer? All right then, let’s get into it.

Key Takeaways

To find the best men’s grooming products across 25 cross-niche categories, I began by poring over dozens of products, reviews, ingredient lists, and even my own cache of everyday essentials.

The resulting products on this list are the best of the best based on factors that include but aren’t limited to ingredients, uses, value for money, general skin and hair feel, and overall efficacy.

Since every man needs a good shampoo in his arsenal, my top overall pick is Brickell’s Daily Strengthening Shampoo. On its heels is another essential—Bevel’s natural, sulfate-free conditioner.

brickellmensproducts / Instagram

Best men's grooming products: Brickell Daily Strengthening Shampoo

Why it’s great: Born in its namesake Miami neighborhood, Brickell now manufactures its men’s skin- and hair-care products in South Portland, Maine using 100% renewable energy to reduce its carbon footprint and offset its electricity consumption. Good. Great. Fine.

But what’s in it for your hair? Brickell’s Daily Strengthening Shampoo is made with natural ingredients that won’t damage your hair or strip it of its natural oils, even with frequent use. And those with dry or sensitive scalps will appreciate the incorporation of peppermint and tea tree oils.

Who is this for? This is one of those unicorn-adjacent shampoos that can do no wrong. It smells fantastic. The ingredients are natural. And it’s ideal for guys with normal, sensitive, or dry skin. In short, it’s one of the best men’s grooming products you’ll find.

Bonus: Brickell will send you 16 sample-size products to test out for free, with the shampoo being one of them. You’ll still need to pay for shipping, but it’s a generous and super helpful offering that’s not common among competitors.

Flaws but not deal-breakers: If you’re just beginning the trial-and-error phase of your shampoo journey, you’ll likely find Brickell’s price point a bit steep for your liking. If you’re on the tail end of said journey—don’t think too hard about it and just get in there.

Best men's grooming products: Bevel Conditioner

Why it’s great: Fortified with coconut oil and shea butter, Bevel’s conditioner is as gentle as it gets. This is one of the best men’s grooming products you can get. The sulfate-free formula helps retain your hair’s natural oils and leaves your locks smelling and feeling amazing.

Who is this for? Even though Bevel’s sulfate-free, hydrating formula was created with textured hair in mind, its gentle ingredients translate well to any hair and scalp type.

Flaws but not deal-breakers: Bevel Conditioner reviews are overwhelmingly positive. That said, a handful of dissatisfied reviewers complain that its scent is too strong and cologne-like. If you’re looking for a gently scented or unscented product, this won’t be the right fit.

Every Man Jack Daily Face Cleanser

Why it’s great: Every Man Jack’s Daily Face Cleanser is one of the more recent additions to my daily skincare routine, and so far I’ve been impressed with how gentle and unobtrusive this formula is.

This budget-friendly, paraben- and phthalate-free face wash is fortified with hyaluronic acid, jojoba oil, caffeine, and other natural ingredients that won’t dry out or irritate your skin.

Who is this for? This is a fragrance-free formula that doesn’t use any harsh chemicals or ingredients, making it a great go-to for any guy with any skin type.

Flaws but not deal-breakers: I’ve historically used only soaps and face washes with, at the very least, a light scent. I also love a good lather. Although Every Man Jack’s face wash lacks both, I can’t argue with how good it makes my face feel after every use.

Aesop Geranium Leaf Body Cleanser

Why it’s great: Aesop is all about formulating products that are equal parts luxury and function. And it doesn’t miss. Case in point: the London- and Melbourne-based brand’s Geranium Leaf Body Cleanser. Yet another super gentle, low-foaming formula, its main ingredients are geranium leaf, bergamot rind, and mandarin rind.

Who is this for? Get-in-and-get-out showerers need not apply. The fresh, invigorating scent of Aesop’s body wash coupled with its silky feel will be best appreciated by guys who view showering as a self-care ritual as opposed to a necessary evil.

Flaws but not deal-breakers: This is one of the best men’s grooming products out there. However, as with any luxury product worth its salt, you’re going to pay a premium for this bottle.

Dove Men+ Care Body and Facial Cleanser

Why it’s great: All right dammit, hear me out. I’ve made every effort to keep this list of the best men’s grooming products as diverse as possible. Elevated, spa-worthy soaps. Down-and-dirty drugstore hair products. You name it.

I’ve tested a lot of products throughout the years. A lot. And for the life of me, I just can’t quit Dove Men+ Care’s bar soap. For starters, the lather can’t be beat. Beyond that, the cruelty-free formula has no business leaving my skin as soft and moisturized as it does. Smells nice, too. Anyway, yes, bar soap.

Who is this for? We’re guys. Yes, we like to elevate our grooming routine from time to time. Stop and smell the vetiver and all that. But at the end of the day, all we really want is to be clean, feel good, and get that way with as little fuss as possible. Enter: this.

Flaws but not deal-breakers: I mean, it’s bar soap. It’s not for everybody.

Bolin Webb Generation Razor

Why it’s great: Does anyone really need a meticulously designed, weighted razor handle made of machined aluminum that’s for-some-reason outfitted with a Gillete cartridge razor? Of course not. But I’ll be damned if this impossibly handsome, improbably durable, perfectly giftable unit from Bolin Webb doesn’t make a good case in favor.

Who is this for? Your dad who has everything. Your discerning brother. Your neighbor who had no idea he needed an over-the-top everyday razor. This is one of the best men’s grooming products for those guys and so many more.

Flaws but not deal-breakers: See above? See above.

Braun Series 9 9370cc

Why it’s great: Running the gamut from budget to splurge-worthy, Braun’s suite of electric shavers is nothing short of impressive.

Piling on is the German brand’s Series 9 9370cc electric shaver—an absolute unit of a product with five shaving elements, a 10-direction head to adapt to the contours of your face, 100% waterproof construction, and a cordless shaving time of just below an hour.

Who is this for? This is the electric shaver you turn to when you’ve tried the budget options and are finally ready to close the trial-and-error chapter of your grooming-routine journey.

Flaws but not deal-breakers: Several Amazon reviewers were disappointed when the Series 9 didn’t perform as well as their straight razor or safety razor did. Although they were generally satisfied, it should go without saying that an electric razor is never a match for its analog counterpart.

Bevel Post-Shave Balm

Why it’s great: Bevel makes the list for a second time with its gentle, nutrient-rich post-shave balm. Jojoba oil, tea tree oil, shea butter, and other natural ingredients combine forces to create a soothing, invigorating aftershave balm to help your skin bounce back after your daily or weekly shave.

Who is this for? Bevel’s products are specifically formulated with textured hair in mind. As such, it’s more than capable of soothing and rejuvenating all scalp and hair types.

Flaws but not deal-breakers: Even though the scent is subtle, it’s still very much there. Figure out if you’re a scented or unscented guy before deciding for or against this shave balm.

Creed Aventus

Why it’s great: Creed Aventus is one of the most long-lasting and universally loved colognes out there, and for good reason.

It opens with vibrant, fruity notes that give way to heartier fragrances of patchouli and jasmine before closing with rich sandalwood, oakmoss, and vanilla. Spritz some on in the morning and you’re good for the rest of the day.

Who is this for? Aventus is one of those fragrances that you could use as your everyday go-to or keep on the shelf until a special occasion rolls around. Either way, it’s ideal for the guy who’s been through the rest and knows a damn good bottle when he sees one.

Flaws but not deal-breakers: This is definitely one of the best men’s grooming products you can get. However, if you’re new to cologne or are still trying to find your ideal scent, then you may find the high price point of this cologne to be a deterrent.

American Crew Defining Paste

Why it’s great: American Crew’s Defining Paste is another product I’ve been using for years. For me, this is one of the best men’s grooming products.

My hair is straight and thin, making it the perfect candidate for this paste that holds firm and doesn’t let up throughout the day. Aside from its vice grip, another one of my favorite attributes of this workhorse hair product is its barely noticeable matte finish.

Who is this for? I’m a guy with super thin, super straight hair, and American Crew’s Defining Paste is one of the few products I’ve had success with. If you’ve got natural curls, waves, or otherwise thick and textured hair, you may not need a paste this strong.

Flaws but not deal-breakers: Paste isn’t everyone’s thing. Though I’ve had a great experience with this product, it skews niche and won’t be everyone’s cup of tea.

Tea Tree Firm Hold Gel

Why it’s great: Unlike my personal choice of a strong paste, gel is one of the more universally liked hair products. And Tea Tree’s Firm Hold Gel is at the top of its game within the category. This vegan, paraben-free gel incorporates Australian tea tree to create a firm, long-lasting formula that leaves behind a light scent of mint and citrus.

Who is this for? Unfussy guys looking for an outstanding everyday gel made with natural ingredients will appreciate the effective simplicity of this product from Tea Tree.

Flaws but not deal-breakers: A vocal minority of Amazon customers complain of a weaker hold than they were expecting—likely the result of the product not being a good fit for their hair type. If you have longer, thin hair, then you’ll often find better results from using a paste or pomade.

R+Co Badlands Dry Shampoo Paste

Why it’s great: Though I’m still working on this myself, washing your hair every day is not typically recommended. Enter: dry shampoo.

More specifically, R+Co’s Badlands Dry Shampoo Paste. It works as both a texture- and volume-adding styling agent and dry shampoo. The vegan, paraben-free, sulfate-free formula gives new life to second-day hair.

Who is this for? If you don’t wash your hair every day and use a gel or paste to give it some much-needed second-day volume, this is a way to do it without introducing an oily product that can build up over time.

Flaws but not deal-breakers: If you’re like most guys, myself included, introducing yet another hair product into the daily rotation can be a tough sell. But if you’ve got the time and don’t want to pile multiple oily products on top of one another, then this is a solid option.

Hims Thick Fix Shampoo

Why it’s great: Hims’ Thick Fix Shampoo is by no means a miracle cure for thinning hair—nor is it designed to actually stimulate hair growth. What it will do, however, is help maximize the health and volume of the hair you already have.

It incorporates saw palmetto which helps reduce scalp buildup, and its refreshing eucalyptus scent will keep you feeling fresh throughout the day.

Who is this for? Though Thick Fix is meant for guys with thinning hair, it will also help promote scalp health and hair volume if you’re already working with a full mane.

Flaws but not deal-breakers: Some customers have complained of limited efficacy. It bears repeating that although this product is made with quality ingredients, you can expect only so much from a shampoo in general.

BaBylissPro Nano Titanium

Why it’s great: Hairdryers run the gamut in terms of price, quality, and the hair types they’re best suited to. It’s anything but a one-size-fits-all product, but the BaBylissPro Nano Titanium comes pretty close. This sleek, 2,000-watt machine is suitable for all hair types thanks to its even heat distribution and powerful motor.

Who is this for? The Nano Titanium will be a good fit if you appreciate the not-so-subtle differences between a bad hairdryer and a good one—namely the fact that you don’t have to replace the latter every few months.

Flaws but not deal-breakers: Not every guy blowdries his hair every day. If you do, then this’ll be worth the investment. If not, save your money and get a product a few tiers down.

Oars + Alps SPF 37 Everyday Anti-Aging Face Moisturizer

Why it’s great: Hyaluronic acid. Vitamins E and B5. SPF 37. Still not sold on Oars + Alps anti-aging daily moisturizer? Okay. It’s vegan, paraben-free, sulfate- and phthalate-free, and incorporates ingredients like Alpine Caribou Moss which are rich in antioxidants. It won’t leave an oily finish on your face and it’s gentle enough for everyday use.

Who is this for? Oars + Alps’ gentle formula helps tighten aging skin and keeps harmful UVA and UVB rays at bay with SPF 37 protection.

Flaws but not deal-breakers: Since this moisturizer incorporates SPF 37, you can expect a thick, white consistency that’s not unlike a sunscreen. A handful of dissatisfied reviewers were expecting a thinner consistency and a more luxurious feel.

Gold Bond Healing Hand Cream

Why it’s great: Every time the temperature dips below 40-degrees or so, my hands inevitably lose the will to live and descend into dry, cracked darkness. After trying what feels like everything, I finally discovered Gold Bond’s Healing Hand Cream and haven’t looked back since.

It’s one of the best men’s grooming products I’ve found. This stuff is the real deal and works wonders for hands. Seven moisturizers, three vitamins, aloe, and other ingredients combine forces to obliterate dryness and discomfort.

Who is this for? This is a super thick, super effective product that’s best for those with dry, cracked skin.

Flaws but not deal-breakers: If you have normal skin that’s not routinely prone to over-drying, the thickness of Gold Bond’s Healing Hand Cream might feel like overkill.

Oars + Alps Aluminum-Free Deodorant

Why it’s great: Oars + Alps is back on top, this time with its Aluminum-Free Deodorant. As with other products from the Chicago-based brand, this deodorant is free from alcohol, parabens, and phthalates and is vegan and cruelty-free. Oh, and it works. Key feature, that.

Who is this for? Drugstore-product aficionados need not apply. Don’t get me wrong, you’ll find some quality deodorants there, but nothing of this caliber.

Flaws but not deal-breakers: Although this aluminum-free deodorant’s scent is anything but overbearing, it does have notes of lime, cedarwood, and greens, which won’t appeal to guys looking for unscented or lightly scented deodorants.

Kiehl’s Crème de Corps

Why it’s great: Heritage brand Kiehl’s has been part of the conversation since its inception as an apothecary in 1851. Fast forward over 170 years and here we are talking about the Manhattan-born brand’s Crème de Corps.

It’s a thick, hydrating body lotion that combines cocoa butter and shea butter in a way that coats the skin without feeling oily or looking shiny.

Who is this for? As a guy with dry, sensitive skin, I naturally gravitate toward products like this. Why? Because they work. The kicker: most of them leave a shiny, heavy-feeling residue behind. Ever the contrarian, Kiehl’s Creme de Corps absorbs quickly and leaves no evidence other than smooth, moisturized skin.

Flaws but not deal-breakers: This is a thick, rich, workhorse of a lotion that does its job and does it well. That’s it. Look elsewhere if you’re more interested in a scented, spa-adjacent product.

La Roche-Posey Dual Action Acne Treatment

Why it’s great: Unlike lesser acne treatment creams, La Roche-Posey’s Dual Action Acne Treatment won’t dry out your skin. Its infusion of benzoyl peroxide to fight acne and glycerin to promote hydration work alongside an exfoliant that lets the good stuff in and keeps the bad stuff out.

Who is this for? If you haven’t had any luck with drugstore anti-acne brands or if traditional options tend to dry out your sensitive skin, then you’ll likely experience better results with La Roche-Posey.

Flaws but not deal-breakers: If you don’t have sensitive skin, you won’t have a hard time finding less pricey acne-fighting products out there.

Proraso Refreshing Shaving Cream

Why it’s great: Proraso’s Italian-made shaving cream is a paraben-, phthalate-, and cruelty-free product with a thick, luxurious feel. Gentle, soothing eucalyptus oil makes it suitable for all skin types. Meanwhile, the incorporation of menthol leaves behind a refreshing scent and invigorates the skin.

Who is this for? This is one of the best men’s grooming products. If you view shaving as a ritual instead of a job, then Proraso’s Refreshing Shaving Cream is for you.

Flaws but not deal-breakers: This is a gentle formula made of 91% natural ingredients. But if you have extra-sensitive skin or are generally averse to fragranced products, then the menthol scent may be a turn off.

Cremo Cedar Forest Beard Oil

Why it’s great: Got a beard? Oh, great. Is it itchy? Of course it is. Turns out, you’re in the right place, because here comes Cremo’s Cedar Forest Beard Oil in all its soothing, masculine-scented glory.

Argan oil: Check. Jojoba oil: Check. A bunch of other oils that work wonders for thick beards: As much as I’d love to pop a plot twist in here…

Who is this for? This extra rich formula from Cremo is for guys with thick, dare I say unruly, facial hair. It’s packed with ingredients designed to target and tame coarse, dry hair.

Flaws but not deal-breakers: If you’re researching the best men’s beard products, chances are you’ve already got an arsenal of products on standby—some of which are scented. It’s worth noting that Cremo’s beard oil features a prominent cedar fragrance that, for better or worse, will inevitably end up competing with those products.

Crest 3D White Advanced Toothpaste

Why it’s great: Look, it’s toothpaste. It needs to work. It needs to leave your teeth feeling clean and your breath smelling fresh. Is there anything else? Probably, but the fancy-pants-toothpaste rabbit hole is real and it’s deep.

So for now, let’s just focus on Crest’s 3D White Advanced Toothpaste—a budget-friendly essential that does its job and does it well. Put another way, I’ve been using it for over a decade and have yet to piss off my dentist.

Who is this for? The everyday guy with everyday teeth. I could go on but… no I couldn’t.

Flaws but not deal-breakers: I use and like this toothpaste. This toothpaste has nearly 75,000 5-star reviews on Amazon. I’m sure this toothpaste has flaws, but I ran out of patience trying to find them. Do with that what you will.

Oral-B CrossAction All-In-One Toothbrush

Why it’s great: A toothbrush. That’s… that’s really all this is. And as fate would have it, that’s really all you need. But if you’re going the manual route, there’s a few things you need to look for.

The toothbrush should be sturdy and feel comfortable in your hand. Its bristles shouldn’t be too hard or too soft. And all the better if it has thoughtful included details like gum stimulators and a tongue-and-cheek cleaner. The Oral-B CrossAction All-in-One Toothbrush checks all those boxes and then some.

Who is this for? The get-in, get-out guy who wants an outstanding toothbrush but doesn’t need any bells or whistles to get the job done. This is one of the best men’s grooming products for that guy. Is it you?

Flaws but not deal-breakers: You’ll generally get a more thorough brushing with an electric toothbrush for a handful of reasons. But for manual-toothbrush purists, this is one of the best and most effective options out there.

Philips Sonicare ProtectiveClean 5100

Why it’s great: As a reformed manual-toothbrush user turned Philips Sonicare ProtectiveClean 5100 evangelizer, I feel uniquely qualified to sing this machine’s praises. Between the two-minute brush timer, pressure sensor, and three brush modes—Clean, White, and Gum Care—it’s the toothbrush version of autopilot.

Who is this for? If you’re thinking about switching from a manual brush to an electric, first off, then good on you. Secondly, skip your own trial-and-error and let me save you some trouble: This. Just get this.

Flaws but not deal-breakers: There are cheaper electric-toothbrush options out there, sure, but you get what you pay for.

TheraBreath Fresh Breath Oral Rinse

Why it’s great: TheraBreath mouthwash is an effective alternative to the more ubiquitous, harsher products that tend to burn. The formula doesn’t contain alcohol and has a gentle, refreshing menthol flavor. Not to mention it has over 35,000 5-star reviews on Amazon.

Who is this for? Anyone who’s fed up with the harsh taste and dry-mouth feel of Listerine and similar products.

Flaws but not deal-breakers: Since this is a non-burning formula, there’s a bit of a mental learning curve here since many people associate a burning mouthfeel with general efficacy.

man applying shaving cream on face
bevel / Instagram

Buying Considerations For The Best Men’s Grooming Products

Ingredients and Materials

The best men’s grooming products (in terms of skincare) are the ones that incorporate all-natural ingredients and avoid parabens and sulfates. The presence of the former and the absence of the latter promote healthier skin and moisturize without causing irritation.

If we’re talking razors or clippers, then prioritize durable construction and general efficacy.

Skin Type

Not all of the best grooming products for men are created equal. This is especially true when it comes to which ones are best for specific skin types.

If you have acne or dry skin, for example, you’ll want to prioritize products catered to addressing those specific conditions. There’s a grooming product out there for every hair and skin type, so don’t skimp on the research when choosing the right one for you.


There’s a product out there (nay, hundreds of products) for every inch of every body, regardless of your unique needs. Honing in on the right lineup for you depends on your specific grooming routine and which areas of your body you want to prioritize.

To help you navigate your seemingly endless options, start by researching products that align with your particular grooming routine and target areas. Or just follow my lead and call it a day.

man using the R1 razor by Bolin Webb
bolinwebbworld / Instagram

How We Chose

As a fashion and grooming writer at FashionBeans, I compare, test, and research the products that make a gentleman a gentleman. If it can be worn, carried, or used in a way that elevates your look and feel, I’m into it.

For this review, I pored over trusted sources, customer reviews, ingredient specifications, and my own experience to understand what makes the best men’s grooming products. After comparing dozens of the top men’s grooming products, the resulting 25 are what I’m calling the best of the best. Some of my key considerations include:

Purpose: “Best men’s grooming products” is a very broad stroke. That in mind, I made every effort to prioritize versatile products with universal functionality in terms of skin type, hair type, and overall customer satisfaction.

Shampoos, conditioners, and face washes are cornerstones of every men’s grooming routine. But sleeper products like mouthwashes and acne products also deserve their time in the sun.

Customer Reviews: I reviewed multiple product reviews in search of both positive and negative throughlines before citing various perspectives throughout this list.

Price: Yes, you need your various grooming products to work—but you also need the expense to be commensurate with your current financial situation. We’re all spoiled for choice, so there’s no need to overpay for anything. I kept that consideration top of mind when choosing all 25 of these products.

Why Trust Us?

Kelly, a seasoned writer at FashionBeans, has a wealth of experience in the men’s grooming and fashion arena, making him the go-to expert for recommendations on the best men’s grooming products.

With a keen eye for detail and a passion for the latest trends, he meticulously tests and researches every product, ensuring that they meet the high standards of style, effectiveness, and innovation that FashionBeans readers expect.

He’s also written prolifically on the topic, covering the ideal men’s hair care routine, the best moisturizing body washes, electric razors, shaving kits, long-lasting colognes… we could go on.

His approach combines firsthand testing with insights from industry professionals, ensuring that each recommendation is grounded in real-world experience and expert analysis. Trust Kelly to guide you through the intricate world of men’s grooming, where he not only highlights the best products but also educates you on their proper use and benefits.

Final Verdict 

If I allowed it to, this list of the best men’s grooming products could’ve gone on forever. If we’re talking razors, it’s all about a powerful motor and a close, comfortable shave. If we’re talking hair or face products, quality, lightly scented, natural ingredients need to be part of the conversation.

But since a great shampoo and conditioner are cornerstones of any men’s routine, my top respective picks are Brickell’s Daily Strengthening Shampoo and Bevel’s gentle, sulfate-free conditioner.


    • Always use a moisturizer with SPF. Don’t skimp on the conditioner. And don’t forget the lotion. Or the acne spot treatments. It goes on and on. But at the end of the day, good grooming for men is whatever makes the most sense for your unique situation and personal preferences.

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